Tag Archives: Parma Violets

Celebrate 90 years of Swizzels by inventing your own sweet!

This year Swizzels celebrate 90 years of making sweets and they’ve just launched an amazing competition where you can win a tour of their sweet factory. All you need to do to win is come up with an idea for a new sweet, submit it to their website and you could win a VIP tour of the factory and get to see your sweet in production.

To me, this sounds like the best prize ever. I’ve driven past the factory so many times and the thought of having a Willy Wonka style tour of it has always been exciting. The Swizzels factory was also featured in the BBC series – Inside the Factory, which was a really fascinating watch. Did you know that the factory produces over a hundred million individual sweets each day?

Celebrate 90 years of Swizzels by inventing your own sweet!

Swizzels make so many legendary sweets; Parma Violets, Drumstick Lollies, Refreshers, Double Dips, Rainbow Drops and Love Hearts. They’re sweets I ate as a little girl (I still eat them now) and now my son loves them too.

If you asked me to invent my own Swizzels sweet I’d have absolutely no hesitation in telling you what I’d like. It’s a combination of two of their greatest sweets – Parma Violets and Double Dips. Imagine this, a violet flavoured lolly you could dip into zingy violet flavoured sherbet. Sounds amazing doesn’t it? It’s making my mouth water just thinking about it.

So consider this my begging letter to Swizzels. You know a Parma Violet Double Dip is the future, please, please make it so!

Perhaps Parma Violets aren’t your thing; maybe you think you can come up with a better idea than mine. Get your thinking cap on and get entering. You do need to be aged 16+ plus to enter, but you can find all the information you need here.

Make sure you have a good think about it before you submit your idea. Do you lick it, chew it, suck it or savour it? Is it fizzy, fruity, sour or creamy; or it soft and squashy or hard and crunchy? Is it a lolly, a chew bar, a gum or a jelly? What does it look like? You can even draw a design and upload that to the website.

Good luck with your entry, I’m looking forward to seeing what the winner comes up with, though I’m certain my Parma Violet Double Dip cannot be beaten!

Disclaimer: I was sent a box of Swizzels goodies in exchange for this post.

Parma Violet Cheese – love it or hate it?

Last month I went to the International Cheese Awards and joined the ranks of over 200 cheese judges to find the best cheese in the world. It was my second year of judging and I can tell you, I’ve tried plenty of weird and wacky cheeses in pursuit of cheese perfection. Firmly in the wacky category is this Parma Violet Cheese which is the result of a collaboration between The Cheshire Cheese Company and Swizzels Matlow.

Parma Violet Cheese

The Parma Violet Cheese itself is a waxed cheese, branded in the familiar Parma Violet colours and logo you’ll remember from your childhood favourites. I love Parma Violets, they are by far my favourite sweet so I was weirdly excited to try this new cheese. 

The creamy Cheshire cheese has crushed Parma Violets blended through it and it certainly makes for a unique cheese. 

Most people will be familiar with cheese with fruit flavours, I’m thinking of cheeses like Wensleydale and Cranberry, White Stilton and Apricots. Cheese with more floral flavours is starting to find its way onto our cheeseboards. During the judging I tried cheese with lavender in it for example. I don’t think floral cheese necessarily has mass appeal, but it is a novelty and an after dinner talking point.

I visited the Cheshire Cheese Company stand at the International Cheese Awards with my friend and foodie Claire from Good Egg Foodie. We were both equally keen and nervous to try it. 

The cheese itself is nicely creamy and a good base for taking on added flavours. It is a slightly grey, very pale Parma Violet colour and it has a smooth creamy texture.

Parma Violet Cheese

At the International Cheese Awards I tried the Parma Violet cheese at room temperature and even I felt a bit challenged by it (and I’d tried lots of very unusual cheeses that day). Claire was not a fan at all, I think it might be the marmite of the cheese world, some like it, some really don’t.

I was given a 200g wax truckle to try at home and I admit it sat in my fridge for a week before I got the nerve up to try it again. I tried mine still cold from the fridge and I think that made a difference, it slightly muted the floral flavours and the texture was firmer and I ended up gobbling down a quarter of the truckle by myself.

It is a bit wacky, but if you like Parma Violets it could be just the novelty talking point your cheeseboard needs this year!

Parma Violet Cheese is available from a range of retailers priced around £6.99 for a 200g wax truckle.

Note: I was given this cheese to try by Swizzels Matlow, all images and options are my own.